复旦经济论坛316期：Store Site Evaluation Using Spatial Econometric Models and Geo-demographic Information

主题：Store Site Evaluation Using Spatial Econometric Models and Geo-demographic Information

主讲：Prof. Tammo H.A. Bijmolt

Director of Research Institute and Graduate School SOM of the Faculty of Economics and Business, University of Groningen, The Netherlands

时间：2009年10月30日（周五）上午9:30—11:30

地点：复旦大学经济学院514会议室

Summary:

In this presentation, an outline will be given first on the research institute and graduate school of the Faculty of Economics & Business of the University of Groningen, The Netherlands. Next, a quantitative marketing science project will be presented. In particular, a new spatial econometric model for store site evaluation and selection will be proposed and applied on empirical retail data.